Seize the opportunity
Language models are few-shot advertising learners
We are living in an exciting era as a new technology -- large language models -- emerges. These foundational models will change the world in exciting ways. One of the areas that is long overdue for a change is audience based targeting. With the end of the cookie near, and privacy concerns not abating, now it makes more sense than ever to get back to the roots of advertising: connecting with people based on their interests, not a database about them. The amazing abilities of large language models to understand human language opens up amazing new possibilities. So, I founded MContextual to help advertisers take advantage of this powerful new technology.
About the people
The Team
Michael is an experienced data scientist who founded MContextual in 2022. I originally studied Computer Science at McGill University in Montreal, then I joined AppNexus at the beginning of the 2010s programmatic wave. Following the AT&T acquisition, I felt that Xandr's bet on audience targeting derived from network data was doomed to fail. That was in 2018, the same year that the first signs of a LLM revolution emerged, with the publication of the BERT paper. It was at that moment I realized the power language models would bring to advertising.
Michael Misieiwcz
Founder
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